Introduction: A Groundbreaking Moment for Eye-Tracking Innovation
At this year’s Mobile World Congress (MWC) 2024, held in the vibrant city of Barcelona, SeeTrue Technologies proudly stood alongside the world’s most influential tech innovators to showcase our latest breakthroughs in wearable eye-tracking systems, AI-enabled interaction, and privacy-first embedded vision solutions. With over 100,000 attendees and more than 2,700 exhibitors from 200+ countries, MWC 2024 set the stage for the next era of intelligent, connected devices—and SeeTrue Technologies was at the heart of it.
Our participation in MWC reflects our mission to redefine the relationship between humans and machines through gaze-based interaction, empowering new capabilities in AR/VR, smart glasses, digital health, and beyond.
Key Themes at MWC 2024 – Aligning with the Future of AI, 5G, and Wearables
The major themes of MWC 2024 included:
- Generative AI (GenAI) and on-device intelligence
- 5G and network APIs unlocking edge-based innovation
- Sustainable technology and energy-efficient hardware
- Wearable technology for health and productivity
- Security and privacy in an open, connected world
Each of these aligns seamlessly with SeeTrue’s vision, where eye tracking meets embedded AI, enabling real-time, context-aware, privacy-focused user experiences.
Showcasing SeeTrue’s Next-Gen Eye-Tracking Technology
At MWC 2024, we introduced our latest and most advanced hardware and firmware offerings:
🧠 ST AIR – Embedded Eye Tracking for AR/VR and Smart Glasses
The ST AIR module is engineered for seamless integration into wearable AI platforms, including smart glasses, AR/VR headsets, and XR interfaces. Key features include:
- Ultra-low power consumption optimized for battery-operated wearables
- Compact design with integrated IR LEDs and eye camera
- BLE and wired connection options for real-time communication
- On-device gaze processing—no raw video stream transmission
- High sampling rate and latency-optimized performance
ST AIR is the ideal solution for companies developing AI-powered smart eyewear, particularly for use cases in navigation, accessibility, fitness tracking, and immersive applications.
👁️ ST ONE Light BT – Bluetooth Gaze Streaming, Anywhere
We also highlighted the ST ONE Light BT, our lightweight wireless wearable that streams 100 FPS gaze data to connected mobile or computing devices. Notable features include:
- Dynamic power-saving mode
- BLE connectivity for smartphones, tablets, and edge processors
- Wearable design with long-lasting whole-day tracking battery life
- No scene camera—for minimal data transmission and maximum privacy
The ST ONE Light BT offers unmatched flexibility for researchers, developers, and OEMs seeking to create next-gen mobile or health-focused experiences where gaze data plays a pivotal role.
Why Eye Tracking Matters in the Age of Generative AI
One of the key insights from MWC 2024 is that AI without context is incomplete. Eye tracking provides the missing layer of human understanding by capturing where a user looks, how long they attend, and what draws their attention—in real time.
In combination with generative AI models like GPT-based agents, gaze tracking opens doors to:
- Adaptive UIs that respond intelligently to user focus
- Hands-free input for accessibility and efficiency
- Emotionally intelligent assistants that sense stress or fatigue
- Immersive AR/VR worlds that change based on visual engagement
- Health and wellness apps that detect cognitive states via gaze patterns
At SeeTrue Technologies, we are not just building hardware—we’re enabling a new interaction paradigm for a world where AI is intuitive, respectful, and fully human-aware.
A Perfect Fit for 5G and Network APIs
The GSMA Open Gateway initiative—unveiled with support from 47 mobile operators—was a major milestone at MWC 2024. It focuses on exposing standardized network APIs to enable dynamic, on-demand services at the edge.
For SeeTrue, this unlocks enormous potential:
- Low-latency gaze-based control in cloud gaming or collaborative tools
- Real-time monitoring in industrial and medical AR applications
- On-the-fly personalization of mobile services via user attention signals
Combined with our on-device gaze processing, SeeTrue trackers offer secure, scalable, and high-performance integration into 5G and edge ecosystems.
Sustainability and Privacy at the Core of Our Vision
🌿 Sustainable by Design
As device manufacturers face pressure to reduce carbon footprints, SeeTrue’s embedded modules are designed with minimal energy use, longer operational cycles, and no reliance on cloud processing. This translates into:
- Fewer battery swaps or charges
- Less data transmission over networks
- Lower environmental impact over a product’s lifecycle
🔐 Privacy-First Architecture
Unlike many vision-based systems, our trackers are built with privacy in mind. Gaze is processed locally, and only coordinate-level data is shared—eliminating concerns over video footage leaks or biometric misuse.
This makes SeeTrue a natural partner for privacy-conscious platforms, regulatory-sensitive deployments, and GDPR-compliant products.
Industry Reactions and Collaborations at MWC
SeeTrue’s booth attracted attention from AR/VR developers, medtech startups, enterprise solution integrators, and even educational hardware platforms. Key interactions included:
- Proof-of-concept development discussions with wearable device makers
- Partnership opportunities with AI assistant providers
- Integration interest from industrial headset manufacturers
- Explorations with health tech startups seeking gaze for fatigue detection, rehabilitation, or mental health tracking
These conversations reaffirmed our belief that gaze is a universal input—one that will soon be as natural and expected as touch or voice.
MWC 2024 in Numbers: A Reflection of Momentum
- 100,000+ attendees
- 2,700+ exhibitors
- 200+ countries represented
- 6 major themes: AI, 5G, APIs, Security, Wearables, Sustainability
SeeTrue was honored to be among the select group shaping how humans and machines will communicate in the next decade.
Looking Ahead: What’s Next for SeeTrue
Following MWC 2024, SeeTrue Technologies is focused on:
- Releasing SDKs for easier integration into AI platforms and edge devices
- Expanding our partner program with wearable device manufacturers
- Publishing new use case studies from clients using ST AIR and ST ONE Light BT
- Exploring sensor fusion with EEG, IMU, and heart rate monitors for advanced cognitive modeling
- Continuing to align with AI ethics, accessibility, and human-centered design best practices
Conclusion: Where Vision Meets Intelligence
MWC 2024 was more than an exhibition—it was a celebration of what’s possible when machines begin to see and understand us. SeeTrue Technologies is proud to be a leader in that movement, delivering precise, efficient, and privacy-conscious eye tracking that serves as the foundation for tomorrow’s most intuitive technologies.
We thank GSMA, our collaborators, and the global innovation community for making this event a turning point for wearable intelligence.
📥 Learn More or Partner With Us
Want to integrate eye tracking into your product?
📩 Contact our team or explore our products page for ST AIR, ST ONE Light BT, and custom OEM solutions.
