News
SeeTrue Technologies Secures 2.2 Million Euros ZEISS Ventures-Led Financing to Advance Eye-Sensing Architectures for Industrial and Wearable Platforms
Joensuu, Finland, August 5, 2026 — SeeTrue Technologies Oy, a Finnish deep-tech company focused on next-generation eye-tracking technology, has closed a 2.2 Million Euros financing round led by ZEISS Ventures. The investment will accelerate the commercialization of SeeTrue’s ultra-low-power eye-sensing architecture, an important technology layer enabling future smart glasses, advanced optical systems in healthcare, and highly robust industrial platforms.The round also brings significant financial backing from Superhero Capital, North Karelia Growth Fund (NKGF), managed by Redstone Nordics, continued support from SeeTrue’s founding angel investors (Niko Myller, Sueno Digital OY, Erkka Tahvanainen), and investments from Luminate and Piotr Frasunkiewicz. Addressing the Industry’s Core Hardware Challenge As tech giants race to move AI-enabled wearables from concept to consumer reality, the industry faces significant technical challenges integrating robust, highly accurate eye-tracking into devices where size, weight, and computing power are strictly limited. SeeTrue is designed to tackle these integration hurdles through a proprietary system-level co-design that combines miniature sensing hardware with highly optimized embedded processing. By leveraging an anatomically grounded architecture and dynamic sensing logic, SeeTrue’s system-level architecture aims to simplify integration of eye-tracking sensors. This approach enables gaze-based interaction, attention-aware computing, user-state understanding, and workflow-tracking across various applications while significantly reducing compute requirements and hardware footprint common in current-generation systems. Strategic Global Expansion Beyond capital, the newly strengthened investor base supports SeeTrue’s access to commercial networks. This includes backing from Luminate — the world’s largest accelerator for optics, photonics, and imaging-enabled startups — and strategic execution support from industry veteran, advisor, and new investor in this round, Piotr Frasunkiewicz. Roman Bednarik, CEO and co-founder of SeeTrue Technologies: “We aren’t just improving eye tracking; we are shrinking it to fit the future of wearable tech. If XR and AI glasses are supposed to achieve mass adoption, eye-tracking must become invisible to the user but significantly more powerful for the device. With the backing of ZEISS Ventures, Superhero Capital, NKGF, Luminate, Piotr Frasunkiewicz, and our angel investors, we are now expanding our Joensuu team to accelerate our international commercial work to meet emerging market needs.” Julian Schroth, Investment Manager at ZEISS Ventures: “SeeTrue is developing eye-tracking technology that has the potential to make human-machine interaction more intuitive, efficient, and seamless across healthcare and other professional workflows. We believe the company is well positioned to address key industry challenges and unlock new ways for people to interact with digital systems.” Juha Ruohonen, General Partner, Superhero Capital: “Building a category-defining hardware-software platform requires exceptional technical depth and a large underserved market. SeeTrue has both the technology and the team to capture that opportunity. We are thrilled to back this world-class team as they scale a globally competitive standard for eye-tracking.” About SeeTrue Technologies SeeTrue Technologies Oy, founded in 2018, is a Finnish deep-tech company based in Joensuu, Finland, developing ultra-miniature eye-tracking technology for medical optical systems, vision care, and smart wearables. Built on decades of elite research in photonics, embedded systems, and human-computer interaction, SeeTrue delivers the bio-adaptive sensing layer for the future of spatial computing. Further information at https://www.seetruetechnologies.com/ About ZEISS Ventures ZEISS Ventures, the corporate venture capital arm of the ZEISS Group, invests in and partners with deep-tech start-ups that have the potential to shape future technologies, markets, and business models beyond ZEISS’ core business. In addition to providing capital, ZEISS Ventures supports portfolio companies with access to ZEISS’ technological and industry expertise, as well as its global network, helping accelerate the development and commercialization of innovative solutions. Further information at www.zeiss.com/ventures
SeeTrue Wins EU Funding from XR2Industry
We are thrilled to announce that SeeTrue Technologies has been awarded EU funding from the 2nd Open call of the XR2Industry program! Out of more than 60 proposals, SeeTrue came out as one of only two winners. This significant achievement underscores our commitment to innovation and our vision for the future of Extended Reality (XR) in industrial applications. Read more about the call and results here: https://xr2industry-3.fundingbox.com/pages/2nd-opencall
SeeTrue Team is visiting ARCTIC15 in Helsinki!
We’re thrilled to announce that the SeeTrue Technologies team is visiting ARCTIC15 Helsinki 2025, the premier startup-investor conference in the Nordics, taking place on June 4–5, 2025 at Cable Factory in Helsinki. ARCTIC15 2025 at a glance: What SeeTrue will showcase Looking forward to seeing you in Helsinki!
SeeTrue Technologies Showcases Next-Gen Eye Tracking for Digital Health at DMEA 2024 in Berlin
At Europe’s premier health‑IT showcase, DMEA 2024 in Berlin (9–11 April, Hall 2.2 / F‑102), SeeTrue Technologies unveiled ultra‑light embedded eye‑tracking modules that stream real‑time gaze data into AI pipelines—opening new horizons for diagnostics, rehabilitation, and intuitive patient‑centric interfaces in digital healthcare.
SeeTrue Unveils Wearable Eye Tracking Tech at MWC 2024
SeeTrue Technologies presented its ultra-low power wearable eye-tracking systems at MWC 2024, advancing AI-powered interaction in smart glasses and AR/VR.
Introducing ST ONE Light: 100FPS Eye Tracking on Any Device, Powered by Onboard Image Processing
We are proud to announce the launch of ST ONE Light, our latest wearable eye tracker equipped with a powerful onboard processing chip. Like its predecessor ST ONE, the ST ONE Light delivers high-precision yet robust eye tracking in a lightweight, wearable form. But what sets ST ONE Light apart is its ability to process eye data directly on the device—eliminating the need for external computing power. Thanks to this onboard processing capability, ST ONE Light can achieve 100FPS eye tracking consistently, regardless of the performance level of the connected device. Whether you’re using a low-end Android smartphone, tablet, or standard PC, you can now enjoy smooth, real-time eye tracking without dropped frames or performance issues. Same precision. Same weight. Smarter performance. ST ONE Light is ideal for applications in AR/VR, research, human-computer interaction, accessibility, and mobile eye tracking, offering true device independence without sacrificing speed or accuracy. For more details about ST ONE Light, visit the official product page.
We attended ETRA 2023
SeeTrue Technologies joined ETRA 2023 in Germany to exchange insights with the world’s leading eye-tracking researchers and present our latest innovations in precision vision technology.
Revolutionizing Eye Tracking: Achieving 100FPS Anywhere with Our New Onboard Image Processing Chip
We are excited to announce the development of a groundbreaking custom chip designed for onboard eye feature processing, enabling real-time 100FPS eye tracking and super low power consumption —on virtually any device. By performing eye processing directly on the chip, our solution eliminates the need for high-spec computers or mobile devices. This reduces the load on the host device, preventing issues like frame drops, lag, or overheating. Whether you’re on a low-end laptop, tablet, or smartphone, our chip delivers consistent, high-speed performance without compromise. With our onboard technology, eye tracking at 100 frames per second is now possible anytime, anywhere, on any device, on very small power budgets. This innovation opens new possibilities in fields such as Smart glasses, AR/VR, human-computer interaction, accessibility, gaming, and beyond. Stay tuned for more updates as we continue to push the boundaries of what’s possible in real-time vision technology.
Advanced uses of eye tracking technologies
Beyond gaze direction estimation, there are many other functions an eye tracking system can be used for. For example, a display system can estimate the position of the user’s eyes in physical worlds in relation to the display. The coordinates, in turn, are used to adjust the information presented. The eye box for an AR system, for instance, can be adjusted on the fly to properly align augmented information rendering.
SeeTrue solutions ready for ocular applications of eye tracking
A typical ocular optical device allows inspection of a specimen, object, or other detail of interest using a large magnification. For example, a surgical microscope enables the surgeon with a magnified view of the operating field. Ocular device operators interact with the environment or specimen using their hands, as they manipulate the device settings or direction of the optical system. The actual procedure is therefore interrupted due to the needs to adjust direction, zoom, lighting, interact with the menus, and other needs stemming from the task and optical device usage.
Eye tracking and its future
Eye tracking has been recognized as a sensor of the future. Future interfaces will sense the interest and state of the users and provide information in real time. Future industrial systems will be able to collaborate with operators based on the information provided by an eye tracker. It has even been envisioned that with the help of eye tracking sensors, advanced diagnostic systems can be built to provide insights into well-being through the information from the eyes.
SeeTrue announces 460 000€ round to boost growth of robust eye tracking business and sales
Backed by Redstone’s North Karelia Growth Fund and StartUp Fund Joensuu, current owners of the company, and Business Finland’s Research and Development funding, the new funding will enable SeeTrue Technologies to scale up the robust eye tracking business. SeeTrue Technologies has secured a total of 460 000€ of new funding in the latest round. The company produces eye tracking technology for VR and AR equipment in health care, industry, education and entertainment. Its extremely robust sensing solution allows deployment of the technology to both mission-critical environments and consumer-level applications. The funding will allow SeeTrue to boost operations towards scaling up the eye tracking business. Kaj Hagros, managing partner of Redstone Nordics comments, ‘We believe that SeeTrue’s unique software and hardware expertise will generate promising global product partnerships’. The new funding will enable SeeTrue Technologies to increase its offerings to new types of customers. Existing eye tracking solutions primarily aim at controlled environments such as research laboratories, and fare poorly otherwise in real-life. In comparison, SeeTrue’s sensors can be deployed to a wide range of applications. This is because the innovation leads to robust and reliable tracking performance, small footprint and high accuracy.
Augmentiqs and SeeTrue Technologies Partner to Improve Pathology Research and Workflow
Eye-Tracking Leader SeeTrue Technologies and Augmented-Reality Microscope and Stage-Tracking Leader Augmentiqs Announce Collaboration to Enhance Pathology and Microscope-Based Research
SeeTrue robust eye trackers in ENT surgery reseach
Our add-on eye-trackers have been employed in research investigating challenging temporal bone drilling procedures. https://www.uef.fi/fi/artikkeli/voidaanko-virtuaalitodellisuutta-ja-katseenseurantaa-hyodyntaa-korvakirurgian-koulutuksessa
Performance boost
We spent the winter months on improving the performance of our systems. We are proud to announce that SeeTrue FPS now almost doubled while keeping the 4x better levels of accuracy. Contact us for more detailed information about a developer kit through which you can see this using your own eyes!
SeeTrue Technologies and their R&D part of the HUMOR consortium
Starting January 2020, we are a member of a consortium of companies and universities investigating future XR applications. HUMOR — Human Optimized XR — will create better user experience and business opportunities, and a standard for XR product development, to bring new XR technologies, content, and applications.
Significant hardware upgrade introduced
Our ocular trackers just got better! With improved and thin design, and advanced optics, there is now virtually no limitation of Field of View for ocular eye-tracking. Demo and evaluation kits available!
TEMPO funding from Business Finland
SeeTrue Technologies OY has received a TEMPO acceleration funding from Business Finland.
Investment
SeeTrue Technologies Oy received a significant angel investment from a group of partners with digital technology business background. The investment will be used for further technology development and for bringing the product to the markets.