We attended ETRA 2023

SeeTrue Technologies at ETRA 2023 – Advancing the Science and Application of Eye Tracking

From May 30 to June 2, 2023, SeeTrue Technologies proudly participated in the ACM Symposium on Eye Tracking Research & Applications (ETRA 2023), a premier international conference held in Tübingen, Germany, and online. ETRA is a globally recognized venue for the latest developments in eye tracking, where top researchers, engineers, and industry experts converge to present groundbreaking work and exchange ideas that will shape the future of gaze technology.

SeeTrue Technologies’ participation in this year’s hybrid symposium reflected not only our dedication to research-driven development but also our commitment to fostering collaboration between academia and industry. As a company that specializes in high-precision, low-power, and embedded eye-tracking solutions, we are deeply aligned with ETRA’s mission to explore both the theoretical foundations and practical applications of eye tracking across diverse fields.

Throughout the event, our team engaged in in-depth discussions, workshops, and technical sessions on a wide range of topics including real-time gaze estimation algorithms, gaze-based interaction design, eye tracking for medical and assistive technologies, machine learning integration, and the ethical considerations of using eye data in human-centered applications. These dialogues offered valuable insights into the evolving landscape of eye tracking, highlighting new trends such as AI-enhanced gaze prediction, remote and non-intrusive gaze tracking, and multi-user collaborative environments that use gaze as a shared input channel.

As part of our presence at ETRA 2023, SeeTrue Technologies showcased our latest innovations:

  • ST ONE Light: A wearable eye tracker capable of processing gaze data at 100 FPS entirely on-device using efficient computer vision algorithms. With robust performance across platforms, it is designed for research, interaction studies, and mobile experimentation.
  • ST ART: A unique eye-tracking unit designed to be mounted on optical instruments such as microscopes, binoculars, and telescopes. This solution allows researchers and professionals to integrate eye tracking into traditional optical workflows without modification to the base equipment.

At SeeTrue, our mission extends beyond just creating advanced hardware. We aim to enable intelligent visual interaction—systems that interpret gaze in context and support real-world, real-time use cases. Whether it’s for neuroergonomics, virtual training, medical diagnostics, or interactive installations, our solutions are designed to adapt, scale, and evolve with the needs of researchers and developers.

Participating in ETRA also gave us the opportunity to interact with fellow innovators working on open-source gaze datasets, cross-platform SDKs, and simulation environments for validating gaze-based interfaces. These conversations reinforced our belief that the future of eye tracking lies in open collaboration, interdisciplinary research, and user-centered design principles.

We were particularly inspired by keynote presentations addressing the neurophysiological foundations of visual attention, longitudinal studies using wearable eye trackers, and the convergence of eye tracking and augmented cognition. These themes resonate with SeeTrue Technologies’ long-term goals: to build systems that do not merely track where people look, but understand why, and enable technologies to respond intelligently.

Our experience at ETRA 2023 deepened our connection to the academic and research communities, and we are committed to integrating these insights into our future product development. With strong technical foundations and a clear vision for ethical innovation, SeeTrue Technologies is proud to help shape the next generation of eye tracking—one that prioritizes precision, privacy, and people.

We extend our sincere thanks to the ETRA 2023 organizers, contributors, and participants for fostering such an enriching and forward-looking event. We look forward to continued collaboration and to seeing how today’s research will become tomorrow’s breakthroughs.