Joensuu, Finland, August 5, 2026 — SeeTrue Technologies Oy, a Finnish deep-tech company focused on next-generation eye-tracking technology, has closed a 2.2 Million Euros financing round led by ZEISS Ventures. The investment will accelerate the commercialization of SeeTrue’s ultra-low-power eye-sensing architecture, an important technology layer enabling future smart glasses, advanced optical systems in healthcare, and highly robust industrial platforms.The round also brings significant financial backing from Superhero Capital, North Karelia Growth Fund (NKGF), managed by Redstone Nordics, continued support from SeeTrue’s founding angel investors (Niko Myller, Sueno Digital OY, Erkka Tahvanainen), and investments from Luminate and Piotr Frasunkiewicz.
Addressing the Industry’s Core Hardware Challenge
As tech giants race to move AI-enabled wearables from concept to consumer reality, the industry faces significant technical challenges integrating robust, highly accurate eye-tracking into devices where size, weight, and computing power are strictly limited. SeeTrue is designed to tackle these integration hurdles through a proprietary system-level co-design that combines miniature sensing hardware with highly optimized embedded processing.
By leveraging an anatomically grounded architecture and dynamic sensing logic, SeeTrue’s system-level architecture aims to simplify integration of eye-tracking sensors. This approach enables gaze-based interaction, attention-aware computing, user-state understanding, and workflow-tracking across various applications while significantly reducing compute requirements and hardware footprint common in current-generation systems.
Strategic Global Expansion
Beyond capital, the newly strengthened investor base supports SeeTrue’s access to commercial networks. This includes backing from Luminate — the world’s largest accelerator for optics, photonics, and imaging-enabled startups — and strategic execution support from industry veteran, advisor, and new investor in this round, Piotr Frasunkiewicz.
Roman Bednarik, CEO and co-founder of SeeTrue Technologies:
“We aren’t just improving eye tracking; we are shrinking it to fit the future of wearable tech. If XR and AI glasses are supposed to achieve mass adoption, eye-tracking must become invisible to the user but significantly more powerful for the device. With the backing of ZEISS Ventures, Superhero Capital, NKGF, Luminate, Piotr Frasunkiewicz, and our angel investors, we are now expanding our Joensuu team to accelerate our international commercial work to meet emerging market needs.”
Julian Schroth, Investment Manager at ZEISS Ventures:
“SeeTrue is developing eye-tracking technology that has the potential to make human-machine interaction more intuitive, efficient, and seamless across healthcare and other professional workflows. We believe the company is well positioned to address key industry challenges and unlock new ways for people to interact with digital systems.”
Juha Ruohonen, General Partner, Superhero Capital:
“Building a category-defining hardware-software platform requires exceptional technical depth and a large underserved market. SeeTrue has both the technology and the team to capture that opportunity. We are thrilled to back this world-class team as they scale a globally competitive standard for eye-tracking.”
About SeeTrue Technologies
SeeTrue Technologies Oy, founded in 2018, is a Finnish deep-tech company based in Joensuu, Finland, developing ultra-miniature eye-tracking technology for medical optical systems, vision care, and smart wearables. Built on decades of elite research in photonics, embedded systems, and human-computer interaction, SeeTrue delivers the bio-adaptive sensing layer for the future of spatial computing. Further information at https://www.seetruetechnologies.com/
About ZEISS Ventures
ZEISS Ventures, the corporate venture capital arm of the ZEISS Group, invests in and partners with deep-tech start-ups that have the potential to shape future technologies, markets, and business models beyond ZEISS’ core business. In addition to providing capital, ZEISS Ventures supports portfolio companies with access to ZEISS’ technological and industry expertise, as well as its global network, helping accelerate the development and commercialization of innovative solutions. Further information at www.zeiss.com/ventures
